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Our Story

Sampl is a brand new way for wine lovers to form relationships with local winemakers. Our mission is to deliver the experience of discovering new wine to your front door and share our bonds with the people creating it.

Creating wine is no small endeavor. Our partners behind the scenes, winery owners, winemakers, vineyard managers, and every hand involved have stories to tell. Not only do we deliver you their final product, but Sampl also acts as a platform for their stories for you to interact with.

Through Sampl, smaller wineries can finally take advantage of a by-the-glass model that was previously nearly impossible to compete against. We work hand-in-hand with our partners to spotlight their exceptional wine and share it with people who value amplifying their local wine industry.

Sampl began as the brainchild of Region founders Johan Eide, Miles Pepper, and Kerry Thedorf. Each shipment effectively brings the tasting experience you get at Region into your home, but this time the experience is totally exclusive to you. Sampl is your catalyst for making new wine discoveries.

A little bit goes a long with Sampl. Our curation of outstanding local wines provides a low- commitment avenue to enjoy a variety of tastes and terroir. With one thriving industry venture under our belt, the foundation for Sampl has been planted and is ready for you to take part.


Winemaking is a collaboration between the Earth and the artists who respect its resources. Sampl is proud to operate on sustainable principles that impact the environment as little as possible. Every part of your shipment can be reused or recycled.

Sampl selects the wineries we work with based on criteria of eco-friendly principles that reflect in the wines you taste. Our pledge to the Earth and our winemakers is a pledge to you - supporting Sampl and our winemakers is supporting a step towards a more sustainable future.

We proudly partner with 1% for the Planet

We proudly donate 1% of our sales to 1% for the Planet, an organization committed to tackling our planet’s most pressing environmental issues.


Sampl is not just another shipment of relabeled bulk wine. Our relationships with our winery partners ensure that we deliver the highest quality wine possible at a price that allows you to explore wine regions from your living room comfortably.

Real people grow these grapes. Real people make this wine. Real people choose the wines you get sent. Our team, made up of industry professionals and wine lovers, is just as interested in the people and stories behind the wine as you are.